"The Google Story" is the entertaining and definitive account of the most compelling innovation since the creation of the internet... Zobraziť viac
A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design... Zobraziť viac
Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right... Zobraziť viac
56 new projects present the new trends in Lobby Design all over the world. The lobby is a passing place, a transitory space... Zobraziť viac
Rockport Publishers Inc.: This book takes all the logos that were in Rockport Publisher's best-seller, "LogoLounge" and... Zobraziť viac
The 19th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2005/06 Epica awards... Zobraziť viac
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force... Zobraziť viac
The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success... Zobraziť viac
Celkem 1000 prací od stovky světových grafiků z 18 zemí přináší úplný přehled současné typografie a designu. <p>This... Zobraziť viac
Vydavatel: Random House Business Počet strán: 288 Rozmery: 13.5 x 2.3 x 21.6 cm ISBN: 9781847941268 Formát: mäkká väzba - brožov Zobraziť viac
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing.... Zobraziť viac
Jordan Belfort-immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street -reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing... Zobraziť viac
This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material ... Zobraziť viac
The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, ... Zobraziť viac
Empowerment is not about giving power to people but releasing the power people already have. So say the authors of Empowerment Takes More Than a Minute. Now more than ever, organizations are maximizing their effectiveness ... Zobraziť viac
Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into ... Zobraziť viac
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today... Zobraziť viac
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. This is the fifth edition of the pioneering guide ... Zobraziť viac
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ... Zobraziť viac
