Cars. Ice cream. Paint. With this book, you'll understand how to manage products of varying complexity with the main production planning types. Learn how to set up the discrete, process, ... Zobraziť viac
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems... Zobraziť viac
For companies to be competitive, leaders must engage people at all levels in order to focus their energy and enable them to apply lean principles to everything they do. Strategy deployment, called hoshin kanri by Toyota, ... Zobraziť viac
This collection, by a group of internationally known experts examines the globalization of independent economic systems. Zobraziť viac
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a... Zobraziť viac
Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy... Zobraziť viac
What is global inequality? How can it be measured? What are the major trends and patterns? What are the implications of global inequality for the world economy and multilateral governance? What role does and should inequality play in national and... Zobraziť viac
More than ever before, HR practitioners must empirically demonstrate a clear link between their practices and firm performance... Zobraziť viac
What we consume has become the defining feature of our lives: our economies live or die by spending, we are treated more as consumers than workers, and even public services are presented to us as products in a supermarket... Zobraziť viac
The book offers explanations and clarifications for the bewildering variety of titles and job profiles in the social professions in Europe. It presents them both as a product of specific national welfare arrangements and as a sign... Zobraziť viac
This new Elementary level provides clear explanations and examples of key grammar relevant to lower-level learners, with practice activities based on authentic contexts and opportunities for personalization in each unit... Zobraziť viac
Written during the Italian Renaissance, Niccolo Machiavelli's astute observations on how to read people and situations, especially for acquiring and maintaining political power, is a classic primer for politicians and business leaders alike... Zobraziť viac
Business Benchmark is a brand new 3 level Business English course for BEC or BULATS exams and can also be used independently of these exams for general Business English courses... Zobraziť viac
The art world is tough, the rules are a mystery, and only the lucky few make money’ – so how can galleries succeed? What makes a commercial art gallery successful? How do galleries get their marketing right? ... Zobraziť viac
The Frackers is a riveting narrative of how a group of risk-takers ushered in a new energy age. These individuals transformed the economic, environmental and geopolitical course of the US and the world, making a fortune in the process... Zobraziť viac
Baye's Managerial Economics and Business Strategy remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, ... Zobraziť viac
The subprime mortgage crisis has already wreaked havoc on the lives of millions of people and now it threatens to derail the U.S. economy, and economies around the world. In this trenchant book, bestselling economist Robert Shiller reveals the origins... Zobraziť viac
Performance Management, 2/e, is the first text to emphasize that the key competitive advantage in today’s globalized world lies, not in technology and products, but in its PEOPLE... Zobraziť viac
The Bata system of management is a testimony to the understanding that capital is knowledge and not money, buildings or technology: 'Buildings - they are just piles of brick and concrete. Machines - they are a lot of iron and steel... Zobraziť viac
Over the years, governments have delegated extensive regulatory authority to international private-sector organizations. This book examines who writes the rules in international private organizations, as well as who wins, who loses - and why. Zobraziť viac
