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Management of Art Galleries

Phaidon Press: The art world is tough, the rules are a mystery, and only the lucky few make money’ – so how...

Magnus ReschPhaidon (2016)

🍎 Vypredané, sú však dostupné iné vydania
19,95€

Phaidon Press:

The art world is tough, the rules are a mystery, and only the lucky few make money’ – so how can galleries succeed?

What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch’s insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.


Jazyk: anglický Rok vydania: 2016 Rozmer: 146×210 mm ISBN: 9780714873268 Počet strán: 152 Väzba: pevná

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