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Viac o knihe Basics Fashion Management: Fashion Promotion (Gwyneth Moore)
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
Rok vydania:
2012ISBN:
9782940411870Rozmer:
160×230 mmPočet strán:
184Väzba:
brožovanáJazyk: angličtina
