Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the... Zobraziť viac
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a... Zobraziť viac
Written as a heartwarming contemporary parable, this book points you beyond worn-out fads and flavor-of-the-month management techniques to the strategies that will make you a truly outstanding leader.Find inspiration and a fresh perspective on the ar... Zobraziť viac
Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hook... Zobraziť viac
"A hatalom nem eszköz; a hatalom cél. Nem azért csinál az ember diktatúrát, hogy megoltalmazzon egy forradalmat, hanem azért csinál forradalmat, hogy diktatúrát csinálhasson... Zobraziť viac
An urgent analysis of global gender inequality and a passionately argued case for change by a pioneer in the movement for women's economic empowerment.'A compelling and actionable case for unleashing ... Zobraziť viac
The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives... Zobraziť viac
Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge... Zobraziť viac
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and ... Zobraziť viac
Daily doses of practical, uplifting philosophy from the bestselling author of The Obstacle is the Way Where can you find joy? What's the true measure of success? How should we manage anger? Find meaning? ... Zobraziť viac
Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a neverending stream of 'when' decisions: when to start a business, schedule a class, get serious about a person... Zobraziť viac
There are financial experts who advise people to take out their credits cards and cut them up. And that may be a good plan for someone who is financially irresponsible, its not great advice for someone who wants to build wealth ... Zobraziť viac
Meet the billionaire traders who supply the world with oil, metal and food... Zobraziť viac
For too long our lives have been dominated by the under one roof Industrial Revolution model of work. That era is now over. There is no longer a reason for the daily roll call, of the need to be seen with your butt on your seat ... Zobraziť viac
Knowledge is power. Which is why the rich and powerful don't want you to have it... Zobraziť viac
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won t make a search engine. If you are copying these guys, you aren´t learning from them... Zobraziť viac
A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.Too often, companies and individuals assume that creativity ... Zobraziť viac
The 80 Minute MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration... Zobraziť viac
Autoři publikace se zabývají makroekonomickými aspekty chování českého trhu práce a jeho mikroekonomickými základy. První díl se zabývá souhrnnými trendy na trhu práce a otázkami, které jsou klíčové pro makroekonomické politiky... Zobraziť viac
Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike... Zobraziť viac
