Učebnice jsou určeny všem zájemcům o získání znalosti obchodního jazyka – studentům ekonomického zaměření, manažerům, obchodním referentům, u nichž se předpokládá střední úroveň znalosti jazyka... Zobraziť viac
Sbírka je zaměřena na judikaturu týkající se otázek průmyslového vlastnictví (především patentů, průmyslových vzorů, ochranných známek) a nekalé soutěže a obsahuje i výběr nejnovější judikatury Evropského soudního dvora... Zobraziť viac
Od vzniku pračlověka uplynulo několik milionů let, od vzniku zemědělství asi deset tisíc let. Velmi dlouhé období sběračství a lovu na jedné straně a období záměrné výroby potravin na straně druhé mají svá specifika a rozdílné druhy a množství pramenů... Zobraziť viac
China and India are home to one-third of the world`s population. And they`re undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In Billions of Entrepreneurs, Tarun Khanna examines the... Zobraziť viac
An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an... Zobraziť viac
This book documents the role of social capital in accelerating poverty alleviation and rural development. Zobraziť viac
A look at the economy, gender, social networks, and the effects of the Chinese diaspora in mainland China, Taiwan, and Hong Kong from a systematic institutional approach. Zobraziť viac
This textbook introduces students to the fundamental workings of business and finance in the global economy. It brings clarity and focus to the complexities of the field and demonstrates the key linkages between the foreign exchange markets and world... Zobraziť viac
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an... Zobraziť viac
Successfully design and implement a robust, ethical and environmentally sustainable sourcing strategy to improve business margins and provide a competitive advantage. Zobraziť viac
Jeffrey Hirsch discusses how to capture market-beating returns by following specific stock market cycles... Zobraziť viac
An important and compelling new way to understand human behaviour revealing how our identities - and not just incentives - influence our economic decisions. New in paperback. Zobraziť viac
A new take on the coaching industry, with practical solutions. Zobraziť viac
In his international bestseller "Leading Change," Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to... Zobraziť viac
Practical General Practice is designed as a highly useful quick reference guide to be used by busy GPs during consultations. This handy book contains the latest guidelines and treatment recommendations for the vast majority of presentations commonly... Zobraziť viac
A bestselling author draws on interviews with dismissed IBM executives bakers, a bartender turned-ad executive, and many others to call into question the terms of a new economy. Zobraziť viac
The Unprecedented Tell-All Guide Through the Intricacies of Executive Recruitment... Zobraziť viac
Today, no one is, nor can be, an expert in everything. In every challenge, it is easy to feel that you don't know enough to keep up with the accelerating pace of change inside our organisations, let alone the world outside. Start with the assumption... Zobraziť viac
Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance blends coverage of time-tested principles and the latest advancements... Zobraziť viac
Učebnice se věnuje jednak teoretickým otázkám sociální politiky,tj. těm, které se zabývají převážně zkoumáním procesů tvorby a realizace sociální politiky v rámci... Zobraziť viac
