A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe... Zobraziť viac
Marcus Buckingham's books have guided millions to become top performers in everything they do by focusing on their strengths. In Go Put Your Strengths to Work, a Wall Street Journal bestseller in hardcover, Buckingham will show you how to hone and... Zobraziť viac
Master market rewards. This guide offers a comprehensive toolkit for investors, challenging narrow perspectives and excessive focus on historical data. It synthesizes theory, evidence, and practical insights for a more successful and discerning approach to estimating future investment returns. Zobraziť viac
"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. "Enlivened... Zobraziť viac
Katharina Pistor explains how, behind closed doors in the offices of private attorneys, capital is created--and why this little-known activity is one of the biggest reasons for the widening wealth gap between the holders of capital and everybody else.... Zobraziť viac
A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers... Zobraziť viac
Great companies, large and small, rise or fall because of their talent; the more high performers on your team, the more successful your organization will be. Of course, that’s easier said than done. Research shows that only about 25% of all new... Zobraziť viac
Entdecke die Geheimnisse eines weltberühmten Investors. Radikale Transparenz und Wahrhaftigkeit als Wegweiser zum Erfolg. Einblicke in eine hermetisch abgeriegelte Welt. Zobraziť viac
The proven playbook for winning—now updated with a new foreword and two bonus HBR articles. Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future—something few... Zobraziť viac
Negotiation--whether brokering a deal, mediating a dispute, or writing up a contract--is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation. Zobraziť viac
Millionaire Success Habits is a book designed with one purpose in mind: to take you from where you are in life to where you want to be in life by incorporating easy-to-implement 'Success Habits' into your daily routine... Zobraziť viac
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we read about their demise, it often seems inevitable-a natural part of "creative destruction." But closer examination reveals a... Zobraziť viac
Inspired by Brown University's beloved course - The Entrepreneurial Process - Danny Warshay's See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship... Zobraziť viac
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities... Zobraziť viac
Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners’ confidence in speaking... Zobraziť viac
Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data—to understand where the numbers come from, make sense of them... Zobraziť viac
A new up-to-date Business English dictionary, that gives learners all the help and information they need to do business in English... Zobraziť viac
With the publication of The Everything Store in 2013, Bloomberg journalist Brad Stone revealed how the unlikely Seattle start-up Amazon became an unexpected king of ecommerce. Since then, its founder has led Amazon to explosive growth in both size... Zobraziť viac
New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations. In The Motive, he shifts his attention toward helping them understand the importance of why they’re... Zobraziť viac
Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners’ confidence in speaking... Zobraziť viac
