Negotiation--whether brokering a deal, mediating a dispute, or writing up a contract--is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation. Zobraziť viac
Globalization is here to stay, and companies that avoid investing in emerging markets won`t remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your... Zobraziť viac
No matter what business you`re in, there is one ultimate driver for all that you do: sales. To survive, companies must sell. Whether you sell directly to mass-market customers, pitch to just one major buyer, or negotiate complex multiparty deals,... Zobraziť viac
Technologies, consumer preferences, and market dynamics are changing faster than ever. To help your company stay competitive in the face of accelerating change, you need to continually test and redefine your strategy. But strategic renewal isn`t easy.... Zobraziť viac
Few management topics generate as much discussion--and disagreement--as strategy. Should you grow from the core, or expand into new markets? Do you really need take your company global? Should you make that next acquisition, or are you "growing for... Zobraziť viac
Even the best features and sharpest marketing won`t matter if a customer can`t find your product. Given all of today`s channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge... Zobraziť viac
Businesses today are operating amid unprecedented uncertainty. The greater the uncertainty, the more ominous and numerous the threats to your company. To manage external risk, you`ll need to select the right analytical tools and incorporate risk into... Zobraziť viac
How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful... Zobraziť viac
