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Viac o knihe Retailing and Merchandising (Harvard Business Review)
Even the best features and sharpest marketing won`t matter if a customer can`t find your product. Given all of today`s channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed
Rok vydania:
2008ISBN:
9781422145920Rozmer:
neuvedenýJazyk: angličtina
