Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. Zobraziť viac
A forward-thinking manifesto from three Stanford professors which reveals how big tech’s obsession with optimization and efficiency has sacrificed fundamental human values and... Zobraziť viac
Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy... Zobraziť viac
Suitable for lower-level learners, this title offers clear explanations of grammar points, along with practice activities.... Zobraziť viac
The 80 Minute MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration... Zobraziť viac
The Bata system of management is a testimony to the understanding that capital is knowledge and not money, buildings or technology: 'Buildings - they are just piles of brick and concrete. Machines - they are a lot of iron and steel... Zobraziť viac
Performance Management, 2/e, is the first text to emphasize that the key competitive advantage in today’s globalized world lies, not in technology and products, but in its PEOPLE... Zobraziť viac
The latest edition of Rockport’s best-selling The Best of Business Card Design series features a high-end collection of the most recent and best work by top designers around the world. Zobraziť viac
The 18th annual edition of the "Epica Book" contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2004/05 Epica awards... Zobraziť viac
Sun Tzu's THE ART OF WAR meets the hit podcast BUSINESS WARS, in this powerful compilation of insights from the biggest business rivalries in history... Zobraziť viac
The Packaging and Design Templates Sourcebook presents a stunning showcase of 140 new, innovative and classic packaging and... Zobraziť viac
Jim Simons is the greatest moneymaker in modern financial history. His record bests those of legendary investors, including Warren Buffett, George Soros and Ray Dalio. Yet Simons and his strategies are shrouded in mystery. The financial industry... Zobraziť viac
In 2009, a group of economists led by Nobel laureate Joseph E. Stiglitz, French economist Jean-Paul Fitoussi, and Nobel laureate Amartya Sen issued a report challenging gross domestic product (GDP) as a measure of progress and well-being... Zobraziť viac
Key Performance Indicators provides an in-depth look athow KPIs can be most effectively used to assess and driveorganizational performance. Now in its third edition, thisbestselling guide provides a model for simplifying KPIs andavoiding ... Zobraziť viac
Buying a table tennis table will make your staff happier. Working eight hours a day, five days a week, will result in the most productivity. Paying higher salaries will always result in higher motivation... Zobraziť viac
Cars. Ice cream. Paint. With this book, you'll understand how to manage products of varying complexity with the main production planning types. Learn how to set up the discrete, process, ... Zobraziť viac
This unique manual contains hundreds of packaging ideas and ready-to-use designs... Zobraziť viac
The fourth edition of Romer's Advanced Macroeconomics presents the major theories concerning the central questions of macroeconomics... Zobraziť viac
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? ... Zobraziť viac
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?... Zobraziť viac
