The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ... Zobraziť viac
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. This is the fifth edition of the pioneering guide ... Zobraziť viac
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ... Zobraziť viac
The philosophy of kaizen, which simply means continuous improvement, needs to adopted by any organization seeking to implement lean improvements that go beyond cost cutting. Kaizen events are opportunities to make focused changes in the workplace... Zobraziť viac
Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today's turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result... Zobraziť viac
Discusses the importance of financial education and offers advice for using financial literacy to increase wealth... Zobraziť viac
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us... Zobraziť viac
Maxwell describes and shows readers how they can become more influential,respected, and successful leaders. Zobraziť viac
Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike... Zobraziť viac
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that ... Zobraziť viac
"Public Finance 9/e" benefits from the combined efforts of Harvey Rosen's market-leading book and co-author Ted Gayer's research and government agency experience... Zobraziť viac
An extraordinarily candid personal account of the ups and downs wrought by money, We Need To Talk About Money is a vital exploration of stories and issues that will be familiar to most. This is a book about... Zobraziť viac
An in–depth look at how to create and use key performance indicators (KPIs), from the King of KPIs – now updated and expanded! ... Zobraziť viac
This is the ultimate business how-to book by the icon of American business and one of the world's most revered and respected... Zobraziť viac
Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the... Zobraziť viac
Allen Lane: Bigger, better and more controversial, the international bestselling Freakquel is here in a super-deluxe,... Zobraziť viac
Portfolio management is an integral part of an organization's overall strategic plan. While project and program management focus on doing the work right, the purpose of portfolio management is doing the right work... Zobraziť viac
Designed for students and managers who are approaching the subject from a non-finance background, "Accounting for Non-Accountants" guides readers through the maze of financial terms, ... Zobraziť viac
User Friendly is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them. It seems like magic when some new gadget seems to know what we want before we know ourselves... Zobraziť viac
This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material ... Zobraziť viac
