Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the... Zobraziť viac
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today... Zobraziť viac
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students... Zobraziť viac
A crucial reference for the practicing or aspiring design consultant, Security Design Consulting brings you step by step through the process of becoming a security consultant, describing how to start the business, market services, ... Zobraziť viac
Portfolio management is an integral part of an organization's overall strategic plan. While project and program management focus on doing the work right, the purpose of portfolio management is doing the right work... Zobraziť viac
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that ... Zobraziť viac
Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today's turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result... Zobraziť viac
All that stands in the way of universal disaster is an unlikely band of cosmic misfits: the Guardians of the Galaxy, retooled for the 21st Century! Star-Lord, Gamora, Drax the Destroyer, Rocket Raccoon, Groot, Adam Warlock, Mantis and the ... Zobraziť viac
Since Sean Connery uttered those immortal words in 1962, the most dashing secret agent in the history of cinema has been charming and thrilling audiences worldwide. This impeccably British character created by author Ian Fleming has starred in 24 EON-pro Zobraziť viac
Based on more than 20 years of experience and 40 years of research, this book presents a completely updated and practical, proven strategy for creating and meeting goals that has been used by more than 1 million people already in its first edition... Zobraziť viac
The most powerful system for sales success from the author of the bestselling audiobook, The Psychology of Selling. Strategy, tactics, and mental preparedness separate superior salespeople from the average ... Zobraziť viac
Former governor of New Mexico and US Ambassador to the United Nations Bill Richardson has engaged in high-stakes, face-to-face negotiations with Castro, Saddam, the Taliban, North Korea leaders, Slobodan Milosevic, ... Zobraziť viac
A hilarious compendium, for fans of The Office and Eats, Shoots and Leaves, that rails against something that drives us all utterly mad: office jargon... Zobraziť viac
The philosophy of kaizen, which simply means continuous improvement, needs to adopted by any organization seeking to implement lean improvements that go beyond cost cutting. Kaizen events are opportunities to make focused changes in the workplace... Zobraziť viac
Just as Star Wars: Episode VI Return of the Jedi completed the most successful cinematic trilogy of its generation, perhaps of all time, this splendid thirtieth-anniversary tribute concludes New York Times bestselling author... Zobraziť viac
Using the Six Hats method one major corporation reduced the time taken for multinational project discussions from 30 days to just 2 days. Argument is inefficient, ineffective and extremely slow. Argument was never designed to ... Zobraziť viac
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ... Zobraziť viac
Doświadczenie w pracy dydaktycznej z cudzoziemcami uczącymi się języka polskiego, wśród których znaczącą liczbę stanowią biznesmeni, pokazało, że potrzebny jest podręcznik o tematyce biznesowej na średnim poziomie. Autorka wyszła z założenia, ... Zobraziť viac
From Neill Blomkamp, the director of the acclaimed District 9, comes Elysium, an eagerly awaited sci-fi epic starring Matt Damon and Jodie Foster. All will be revealed in Elysium: The Art of the Film, ... Zobraziť viac
Empowerment is not about giving power to people but releasing the power people already have. So say the authors of Empowerment Takes More Than a Minute. Now more than ever, organizations are maximizing their effectiveness ... Zobraziť viac
