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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.
Recenzie a kritiky
Rok vydania:
2000ISBN:
9780071359160Rozmer:
200×210 mmPočet strán:
246Väzba:
brožovanáJazyk: angličtina
