Forcing compliance is easy. Anyone can 'make' another do a task or a job. It will get done, but when, and to what standard? High performance and, more importantly, sustained high performance can only come from engagement with and commitment to ... Zobraziť viac
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students... Zobraziť viac
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that ... Zobraziť viac
The sixth edition of Introduction to Statistical Quality Control provides a comprehensive treatment of the major aspects of using statistical methodology for quality control and improvement... Zobraziť viac
Former governor of New Mexico and US Ambassador to the United Nations Bill Richardson has engaged in high-stakes, face-to-face negotiations with Castro, Saddam, the Taliban, North Korea leaders, Slobodan Milosevic, ... Zobraziť viac
This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material ... Zobraziť viac
The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, ... Zobraziť viac
Empowerment is not about giving power to people but releasing the power people already have. So say the authors of Empowerment Takes More Than a Minute. Now more than ever, organizations are maximizing their effectiveness ... Zobraziť viac
From Blackstone chairman, CEO and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show readers how to build, transform and lead thriving organisations... Zobraziť viac
From a leading international crisis management expert, a breakthrough book about performance under pressure that will change the way you think about stressWhen we experience too much stress, we often feel like shutting down and escaping the source... Zobraziť viac
Rockport Publishers Inc.: This book takes all the logos that were in Rockport Publisher's best-seller, "LogoLounge" and... Zobraziť viac
A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design... Zobraziť viac
56 new projects present the new trends in Lobby Design all over the world. The lobby is a passing place, a transitory space... Zobraziť viac
The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success... Zobraziť viac
Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right... Zobraziť viac
The 19th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2005/06 Epica awards... Zobraziť viac
Celkem 1000 prací od stovky světových grafiků z 18 zemí přináší úplný přehled současné typografie a designu. <p>This... Zobraziť viac
Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the... Zobraziť viac
This is a complete resource to teach consultants and managers how to configure SAP MM according to their company's business processes. After reading this book, ... Zobraziť viac
Puddle Dancer Press: What if you could defuse tension and create accord in even the most volatile situations - just by... Zobraziť viac
