This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.... Zobraziť viac
The second edition of this acclaimed graduate text provides a unified treatment of two methods used in contemporary econometric research, cross section and data panel methods... Zobraziť viac
Toyota Production System methods have rendered remarkable results in high-volume manufacturing plants, but they have not been fully understood and correctly applied in high-mix, low-volume environments... Zobraziť viac
McLaren’s International Trade covers all of the conventional theory that students are expected to learn, but presents it in a modern and unique way. Aiming to teach students how to use economic theory instead of merely memorizing economic theory, ... Zobraziť viac
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after ... Zobraziť viac
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ... Zobraziť viac
Fitness, Money, and Wisdom - here are the Tool. Over the last two years, #1 New York Times best-selling author Tim Ferriss has collected the routines and tools of world-class performers around the globe. Zobraziť viac
No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. Zobraziť viac
#1 New York Times bestselling author John C. Maxwell explains how true leadership works and makes it accessible to everyone. Leadership does not come from your title... Zobraziť viac
A hilarious compendium, for fans of The Office and Eats, Shoots and Leaves, that rails against something that drives us all utterly mad: office jargon. Does the phrase 'going forward' make you sick to the back teeth? ... Zobraziť viac
A million readers bought The Undercover Economist to get the lowdown on how economics works on a small scale, in our everyday lives. Since then, economics has become big news. Crises, austerity, riots, bonuses ... Zobraziť viac
In this groundbreaking new book, Tim Harford shows how the world's most complex and important problems - including terrorism, climate change, poverty, innovation... Zobraziť viac
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. Zobraziť viac
The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous... Zobraziť viac
Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when ... Zobraziť viac
With a new foreword by Ken Blanchard The original, bestselling blockbuster which has transformed businesses world wide. The blockbuster number one international bestselling phenomenon is back not that it ever really went away... Zobraziť viac
Stephen R Covey passed away in July 2012, leaving behind a legacy unmatched in his writings about leadership, time management, effectiveness and success, even love and family... Zobraziť viac
Zhudebnění čtyř nejznámějších pohádek do malých divadelních útvarů, nazvaných Operky, byl skvělý autorský čin dvojice Svěrák-Uhlíř. Sugestivní text a melodie byly jednoznačně určeny dětským kolektivům k inscenování... Zobraziť viac
In the revised and updated edition of Lean Thinking: Banish Waste and Create Wealth in Your Corporation, authors James P. Womack and Daniel T. Jones provide a thoughtful expansion upon their value-based business system based on the Toyota model... Zobraziť viac
Account planning exists for the sole purpose of creating advertising that truly connects with consumers... Zobraziť viac
