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Konstantinos Tsiptsis

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Data Mining Techniques in CRM: Inside Custome... (Konstantinos Tsiptsis , Antoni

Data Mining Techniques in CRM: Inside Custome... (Konstantinos Tsiptsis , Antoni

Konstantinos Tsiptsis, Wiley-Blackwell (2010)
Wiley-Blackwell: This is an applied handbook for the application of data mining techniques in the CRM framework. It combines...

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.... Zobraziť viac

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