✅ Poštovné ZADARMO nad 39€ ✅ Knižná akcia každý mesiac ✅Výhodné ceny ✅Bezpečný nákup Wiley-Blackwell: This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non–technical language it guides readers through all the phases of the data mining process.
Recenzie a kritiky
Rok vydania:
2010ISBN:
9780470743973Rozmer:
175×250 mmPočet strán:
372Väzba:
pevnáJazyk: angličtina
