Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators... Zobraziť viac
Most of us face the same questions every day: What do I want? How can I get it? How can I live more happily and work more efficiently? ... Zobraziť viac
No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. Zobraziť viac
Fitness, Money, and Wisdom - here are the Tool. Over the last two years, #1 New York Times best-selling author Tim Ferriss has collected the routines and tools of world-class performers around the globe. Zobraziť viac
The design and implementation of an ISO 14001 environmental management system (EMS) need not be complicated or costly, and this book focuses on getting a basic yet effective EMS in place with minimal effort... Zobraziť viac
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak Zobraziť viac
No one likes to be criticized. But when feedback is necessary whether it's with a boss, someone we manage, or another co-worker it takes great communication skills to successfully get the message across with feelings and relationships intact... Zobraziť viac
Applying the positive power of Solutions Focus to working with teams, Daniel Meier shows how to apply Solutions Focus methods with groups and teams, and how to become an effective team coach either as a manager or as an external consultant/coach... Zobraziť viac
Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the... Zobraziť viac
Much has been written about how to successfully manage commercial businesses, but the literature on managing cultural organizations is comparatively scarce... Zobraziť viac
With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 ... Zobraziť viac
In this groundbreaking new book, Tim Harford shows how the world's most complex and important problems - including terrorism, climate change, poverty, innovation... Zobraziť viac
McLaren’s International Trade covers all of the conventional theory that students are expected to learn, but presents it in a modern and unique way. Aiming to teach students how to use economic theory instead of merely memorizing economic theory, ... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style... Zobraziť viac
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability... Zobraziť viac
Account planning exists for the sole purpose of creating advertising that truly connects with consumers... Zobraziť viac
The subject of management for quality has undergone rapid and drastic change as a result of competition in the marketplace and the vulnerability of industrialized societies that depend heavily on the quality of goods and services... Zobraziť viac
Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains... Zobraziť viac
