THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite ... Zobraziť viac
Leadership | (verb) | lead*er*ship: Helping others arrive at an end result they could not achieve on their own. Whether you've led for years or are new to the role, being a leader is a responsibility that doesn't come with instructions. ... Zobraziť viac
For too long our lives have been dominated by the under one roof Industrial Revolution model of work. That era is now over. There is no longer a reason for the daily roll call, of the need to be seen with your butt on your seat ... Zobraziť viac
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the... Zobraziť viac
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a... Zobraziť viac
Written as a heartwarming contemporary parable, this book points you beyond worn-out fads and flavor-of-the-month management techniques to the strategies that will make you a truly outstanding leader.Find inspiration and a fresh perspective on the ar... Zobraziť viac
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valleys most respected and experienced entrepreneurs, offers essential advice on building and running a startuppractical wisdom for managing the toughest problems business school doesn... Zobraziť viac
Internationally bestselling author Thomas Erikson has helped changed how the world thinks about behavior using a simple 4-color behavior analysis system. In Surrounded by Bad Bosses he applies that same system to revolutionize the workplace.Everyone... Zobraziť viac
'The best business book I've ever read.' Bill Gates, Wall Street Journal'The Michael Lewis of his day.' New York TimesWhat do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelie... Zobraziť viac
Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hook... Zobraziť viac
Zažijte nesrovnatelnou zábavu při skládání vysoce kvalitního puzzle s motivem italského pobřeží Cinque Terre od společnosti Ravensburger. Jedinečné dílky puzzle do sebe perfektně zapadají... Zobraziť viac
História puzzle siaha do osemnásteho storočia a za jeho zrodom stojí anglický rytec a kartograf John Spilsbury. Prvé puzzle okolo roku 1760 vytvoril tak, že na mapu pripevnil tenké tvrdé drevo a jemnou ostrou pílkou na vytváranie intarzie z neho... Zobraziť viac
Zažijte nesrovnatelnou zábavu při skládání vysoce kvalitního puzzle s motivem New Yorku od společnosti Ravensburger. Jedinečné dílky puzzle do sebe perfektně zapadají... Zobraziť viac
Zažijte nesrovnatelnou zábavu při skládání vysoce kvalitního puzzle s motivem Londýna od společnosti Ravensburger. Jedinečné dílky puzzle do sebe perfektně zapadají... Zobraziť viac
Je to jeden z nejvíce fascinujících příběhů o úspěchu ve světě techniky: Škoda spojuje tradici sto let staré značky automobilů s moderní image automobilového koncernu s globální působností. Cesta ilustrovaná četnými fotografiemi... Zobraziť viac
A book about complexity and work - and about how to deal productively with both. A condensed introduction to the theory and practice of organizational high performance. A manifesto for contemporary leadership and profound transformation in organizations o Zobraziť viac
Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide... Zobraziť viac
Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W.Chan Kim and Renee Mauborgne... Zobraziť viac
História puzzle siaha do osemnásteho storočia a za jeho zrodom stojí anglický rytec a kartograf John Spilsbury. Prvé puzzle okolo roku 1760 vytvoril tak, že na mapu pripevnil tenké tvrdé drevo a jemnou ostrou pílkou na vytváranie intarzie z neho... Zobraziť viac
