Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value ... Zobraziť viac
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers anda provides ... Zobraziť viac
This comprehensive volume seeks out ways in which those who are typically marginalized by, or excluded from, tourism can be brought into the industry in ways that directly benefit them. It addresses the central questions asked ... Zobraziť viac
In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today... Zobraziť viac
Based on the chart-topping Business Wars podcast, stories and lessons from historys greatest business rivalries. Using Chinese military genius Sun Tzus strategies as a guide, Brown examines why some companies triumph while ... Zobraziť viac
Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?Because in business it doesn't matter what you do, it matters why you do it.Steve Jobs, the Wr... Zobraziť viac
Papírová skládačka, nebo-li PUZZLE je oblíbenou zábavou již mnoho let. Výborně upoutá koncentraci, procvičuje jemnou motoriku a výborně zaplní volný čas. Hodí se pro všechny věkové skupiny dětí i dospělých... Zobraziť viac
Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ... Zobraziť viac
Harper: With a new foreword by Ken Blanchard The original, bestselling blockbuster which has transformed businesses... Zobraziť viac
Discover the full potential of your ideas and make powerful, meaningful improvements in your work and life by Building a Second Brain... Zobraziť viac
In his first book, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, ... Zobraziť viac
Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt... Zobraziť viac
Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition... Zobraziť viac
História puzzle siaha do osemnásteho storočia a za jeho zrodom stojí anglický rytec a kartograf John... Zobraziť viac
Prepare your students for the world of business with the <i>Intelligent Business Course Book</i>. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus... Zobraziť viac
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