Peter Atrill and Eddie McLaney's Accounting and Finance for Non-specialists is an accessible introduction to accounting and finance for non-major students... Zobraziť viac
Conventional analysis suffers from a profound failure of imagination. It imagines passing clouds to be permanent and is blind to powerful, long-term shifts taking place in full view of the world... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ... Zobraziť viac
Management Consultancy provides a comprehensive introduction to the consulting industry, bringing together, for the first time, a number of competing and complementary perspectives on the consulting industry into one book... Zobraziť viac
Die schleichende Gefahr - wie Langeweile und Unterforderung bei der Arbeit krank machen. Burnout kennt jeder - aber was ist Boreout? ... Zobraziť viac
Prepare your students for the world of business with the <i>Intelligent Business Course Book</i>. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus... Zobraziť viac
