Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force... Zobraziť viac
The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success... Zobraziť viac
Former governor of New Mexico and US Ambassador to the United Nations Bill Richardson has engaged in high-stakes, face-to-face negotiations with Castro, Saddam, the Taliban, North Korea leaders, Slobodan Milosevic, ... Zobraziť viac
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.This international bestseller challenges everything you thought you knew about the requirements for strategic ... Zobraziť viac
Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into ... Zobraziť viac
Intends to uncover some of the hidden truths about our world, from terrorism to shark attacks, cable TV to hurricanes. This title asks such questions as: what's a sure-fire way to catch a terrorist; ... Zobraziť viac
