Rockport Publishers Inc.: The retail industry is one of the most competitive and therefore challenging arenas for graphic... Zobraziť viac
This book will enable students, researchers and practitioners with some background in applied linguistics and/or (business) communication to engage with most of the issues raised by the multidisciplinary field of business discourse... Zobraziť viac
This completely revised and updated edition covers all the major topics in the field, including the economics of sustainable development, market failure and mechanism design, pollution taxes and tradable permits, trans-boundary pollution, ... Zobraziť viac
Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears... Zobraziť viac
Michael Lewis, the Master of the Big Story, is back with Flash Boys. If you thought Wall Street was about alpha males standing in trading pits hollering at each other, think again... Zobraziť viac
Dee Hock's fascinating story of the creation of VISA was first told in "Birth of the Chaordic Age"; now, "One From Many" includes updated examples of today's most prominent chaordic organisations... Zobraziť viac
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct ... Zobraziť viac
This new-in-paperback edition, part of the bestselling annual Letterhead and Logo Design series, features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists.... Zobraziť viac
Ač se to někdy nezdá, v českém byznyse je mnoho lidí, kteří si svůj úspěch tvrdě odpracovali. Jejich cesta mnohdy nebyla snadná, ale nasbírali během ní cenné zkušenosti a mnohdy získali i dobré rady. Ty nejlepší Vám přináší 37 respektovaných... Zobraziť viac
Ekonomická governance představuje formy vládnutí, ovládání či kontroly ekonomických procesů ve společnosti. Kniha přináší aktuální pohled na ekonomickou situaci v době současné finanční a ekonomické krize, ... Zobraziť viac
Světová ekonomika. BEK26 - Edice: Beckova edice ekonomie - CH BECK - Jazyk: CZ - Vazba: Pevná bez přebalu lesklá - 274 str. - IS Zobraziť viac
In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today... Zobraziť viac
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men... Zobraziť viac
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer... Zobraziť viac
Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is... Zobraziť viac
In his forty plus years of being an entrepreneur, Richard Branson has done it all, done it his way and learned a lot of lessons along the way. From delivering the perfect pitch, to taking risks and surviving a downturn, this is your guide to success. Zobraziť viac
Toyota Production System methods have rendered remarkable results in high-volume manufacturing plants, but they have not been fully understood and correctly applied in high-mix, low-volume environments... Zobraziť viac
Steven Levitt, the original rogue economist, and Stephen Dubner have spent four years uncovering the hidden side of even... Zobraziť viac
How did we get to where we are? John Cassidy shows that the roots of our most recent financial failure lie not with... Zobraziť viac
