Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test ... Zobraziť viac
Collins Business: The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and... Zobraziť viac
The book is intended for a broad academic and professional readership. It will help postgraduate students and participants in requalification courses, doctoral students as well as students in other forms of higher education to get to grips with a... Zobraziť viac
Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion... Zobraziť viac
What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the... Zobraziť viac
Experimental Formats and Packaging explores every aspect of the pritned form, from single page to commercial package. While both formats and packaging are notoriously difficult areas in which to be innvative and revolutionary... Zobraziť viac
A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world... Zobraziť viac
Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable ... Zobraziť viac
Written by a long-standing practitioner in the field, this timely and critical work is your best source for understanding... Zobraziť viac
Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? ... Zobraziť viac
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ... Zobraziť viac
Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice... Zobraziť viac
In a time of rampant misinformation about ways of growing your money, Burton G. Malkiel's gimmick-free investment guide is more necessary than ever... Zobraziť viac
This exciting new book from the prestigious Boston Consulting Group details the nine core strategies that will help companies keep customers, attract quality talent, generate revenue, and improve the communities around them... Zobraziť viac
Vydavateľstvo IURA EDITION sa rozhodlo rozšíriť edíciu Translated Legislation o publikáciu, ktorou čitateľ získa profesionálny preklad úplného znenia zákona č. 7/2005 Z. z. o konkurze a reštrukturalizácii do anglického jazyka,... Zobraziť viac
Professional Selling, 2e covers key sales concepts and strategies through the approach of highlighting detailed aspects of each step in the sales process, from lead generation to closing... Zobraziť viac
This new-in-paperback edition, part of the bestselling annual Letterhead and Logo Design series, features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists.... Zobraziť viac
The Best of Business Card Design 7 is the “go-to” sourcebook for business card design inspiration for 2006 and beyond... Zobraziť viac
This completely revised and updated edition covers all the major topics in the field, including the economics of sustainable development, market failure and mechanism design, pollution taxes and tradable permits, trans-boundary pollution, ... Zobraziť viac
This book will enable students, researchers and practitioners with some background in applied linguistics and/or (business) communication to engage with most of the issues raised by the multidisciplinary field of business discourse... Zobraziť viac
