The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic... Zobraziť viac
The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists... Zobraziť viac
Marvel Entertainment was a struggling toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. But what accounts for its stunning rise? In MCU, beloved culture writers Joanna Robinson... Zobraziť viac
BRANDING IS A WAY OF LIFE! It\'s the age of the entrepreneur. Now, more than ever, people are starting businesses and setting up shop. But as the market place becomes tighter and competition hots up, you\'ll need the edge. Branding. Catherine Kaputa,... Zobraziť viac
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To... Zobraziť viac
This advice is contrary to the usual social network emphasis on securing relations with well-connected people. Neighbor Networks examines the cases of analysts, bankers, and managers, and finds that rewards, ... Zobraziť viac
In their book Abundance, bestselling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies that allowed ... Zobraziť viac
This unparalleled edition features the complete classic translation by Lionel Giles and an introduction, historical notes, epilogue, and study guide by PEN Award-winning historian Mitch Horowitz. Zobraziť viac
V súčasnej dobe predstavuje marketing neoddeliteľnú súčasť úspešného podnikania vo všetkých jeho oblastiach. Nielenže je nevyhnutným predpokladom existencie a prežitia každého podniku na trhu, ale umožňuje efektívny rozvoj a uplatnenie podniku... Zobraziť viac
With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success... Zobraziť viac
Michael Porter, the father of strategy, is one of the most (if not the most) important business thinkers in the world. Anyone in business uses Michael Porter's ideas concepts like competitive advantage, differentiation, value creation, industry... Zobraziť viac
Assistants and administrators are the backbone of every organization. Discover how to innovate and thrive in this vital sector with The Modern-Day Assistant. As technology and disruption continue to reshape the business world, the responsibilities and... Zobraziť viac
"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. "Enlivened... Zobraziť viac
Súčasný manažment značky je holistický. Predstavuje komplex, ktorý sa pretavuje do viacerých oblastí marketingu a je hlavne o hodnotách. Značka je nástroj, ktorý dokáže dať produktom pridanú hodnotu. Manažment značky sa stáva kľúčovou otázkou pre firmy... Zobraziť viac
To nejlepší, co bylo napsáno o podnikové strategii. Pokud byste o strategii neměli číst nic jiného, těchto deset vynikajících nadčasových a stále aktuálních příspěvků z Harvard Business Review stojí za to. Zobraziť viac
An essential guide to thinking strategically in a complex, ever-changing world... Zobraziť viac
From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for technological convergence in our modern era. In their book Abundance, bestselling authors and futurists Peter Diamandis and Steven Kotler tackled grand... Zobraziť viac
The art of negotiation—from one of the country’s most eminent practitioners and the Chair of the Harvard Law School’s Program on Negotiation. One of the country’s most eminent practitioners of the art and science of negotiation offers practical... Zobraziť viac
The New York Times bestseller and seminal work on disruption—for every company seeking new growth. Clayton Christensen's bestselling book, The Innovator's Dilemma, introduced the groundbreaking idea of disruptive innovation, revealing how even well-... Zobraziť viac
A Wall Street Journal BestsellerNamed a Financial Times top titleHow to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook... Zobraziť viac
