This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to... Zobraziť viac
S platností od 1. března 2024 nahrazuje třetí vydání Referenční příručky APQP a plán kontroly a řízení druhé vydání APQP a plánu kontroly a řízení. Tato referenční příručka nadále poskytuje obecné pokyny pro zajišťování, že jsou plány kontroly a řízení.. Zobraziť viac
Most strategy is, let’s face it, bullsh*t... Zobraziť viac
Comprehensive, on-the-go toolkit for professional project managers, updated to reflect the tools necessary for today’s predictive, adaptive, hybrid work environment Project Management ToolBox is a go-to reference for on-the-job project managers and ... Zobraziť viac
In Rewired, the world's most influential management consulting firm, McKinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI. Many... Zobraziť viac
In contrast to the time-line narratives of previous books on Enron that offer interesting but largely unsystematic insight into individual actions and organizational processes, Innovation Corrupted pursues a more methodical analysis of the causes and... Zobraziť viac
Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organization to deliver your unique flavor... Zobraziť viac
Civil wars, acts of terror, seizures of private industries--the world is a dangerous place for investors. Indeed, it is more dangerous today than ten or twenty years ago, because of the growing importance of emerging and frontier markets. Even many... Zobraziť viac
The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or... Zobraziť viac
Managing People for Improvement, Adaptiveness and Superior Results Zobraziť viac
The unauthorized, behind-the-scenes story of the most popular, lucrative, and transformative cultural phenomenon of our time: the Marvel Cinematic Universe. Zobraziť viac
This book links theory and practice, with the specific aim of equipping public managers and those studying public management with the necessary knowledge and skills to manage risk, and effectively deal with crises. Zobraziť viac
Simon & Schuster Ltd: Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the... Zobraziť viac
Michael Porter, the father of strategy, is one of the most (if not the most) important business thinkers in the world. Anyone in business uses Michael Porter's ideas concepts like competitive advantage, differentiation, value creation, industry... Zobraziť viac
Marvel Entertainment was a struggling toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. But what accounts for its stunning rise? In MCU, beloved culture writers Joanna Robinson... Zobraziť viac
The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists... Zobraziť viac
The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic... Zobraziť viac
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm ... Zobraziť viac
The art of negotiation—from one of the country’s most eminent practitioners and the Chair of the Harvard Law School’s Program on Negotiation. One of the country’s most eminent practitioners of the art and science of negotiation offers practical... Zobraziť viac
An essential guide to thinking strategically in a complex, ever-changing world... Zobraziť viac
