Advanced International Trade is the first major graduate textbook in international trade in a generation. Trade is a cornerstone concept in economics, taught in all departments both in the United States and abroad... Zobraziť viac
This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding ... Zobraziť viac
What if charisma could be taught? What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this... Zobraziť viac
Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. Leading Change is widely recognized as his seminal work on leading transformational change, and is an important precursor to his newer ideas on ... Zobraziť viac
Completely revised and updated, the third edition of the Posts' The Etiquette Advantage in Business is the ultimate guide professionals need to navigate everyday and unusual situations in the office... Today, mo Zobraziť viac
Warren Buffett built Berkshire Hathaway into something remarkable— and Fortune journalist Carol Loomis had a front-row seat for it all... Zobraziť viac
Former Microsoft Executive and Fortune 500 CEO coach, Sabina Nawaz, delivers a practical guide for managers, at a time when managing is harder than ever. This book explains why top performers inevitably turn into terrible managers when their behaviour... Zobraziť viac
Nawyki mają potężną moc, a przyzwyczajenie jest drugą naturą człowieka! Nałogowo palimy, bezustannie sprawdzamy wiadomości na Facebooku, chronicznie wybieramy nieodpowiednich partnerów, zawsze ścielimy łóżka lub nie robimy tego nigdy... Zobraziť viac
Ausgehend von der Einordnung der Hotellerie in die Tourismuswirtschaft werden in diesem Buch ausgewählte Strukturmerkmale der Hotellerie und Entwicklungen auf dem Hotelmarkt betrachtet... Zobraziť viac
In Thrive, Arianna Huffington, the co-founder and editor-in-chief of the Huffington Post and one of the most influential women in the world, has written a passionate call to arms, looking to redefine what it means to be successful in today's world... Zobraziť viac
Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more.... Zobraziť viac
The scientific monograph develops the new leadership model which brings together the two dimensions of process and relations. Although this model replaces fundamental leadership approaches with an organizational view on the leading process, it does... Zobraziť viac
In Thrive, Arianna Huffington, the co-founder and editor-in-chief of the Huffington Post and one of the most influential women in the world, has written a passionate call to arms, looking to redefine what it means to be successful in today's world... Zobraziť viac
Mark Copeman is a serial entrepreneur and was co-founder of Customer Thermometer, the customer satisfaction tool. He has spent two decades developing customer relationships, building a helpdesk and working with 100’s of customer service organisations... Zobraziť viac
In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson. With over 40 years in business, Richard Branson is an inspiring pioneer ... Zobraziť viac
V knize Tak to dělá Virgin vám Richard Branson umožní nahlédnout pod pokličku jeho jedinečného stylu vedení lidí. Dozvíte se, jak zábava, rodina, vášeň pro věc či umění naslouchat utvářejí to, co Bransonovi lidé (se šibalským... Zobraziť viac
Druhé vydání nejprodávanější publikace o projektovém managementu je komplexním průvodcem pro všechny projektové manažery, vedoucí projektů, podnikatele a studenty. Kniha se podrobně věnuje všem fázím řízení projektu a také... Zobraziť viac
PROJEKTOVÉ MYSLENIE 4.0 nie je len kniha. Je to dynamický znalostný systém projektového... Zobraziť viac
Jak zajistit, aby vaše firma vytrvale rostla? Zaměřte se spíše na uspokojování potřeb vašich zákazníků a než na prodej vašich produktů, radí T. Lewitt ve svém článku Marketingová krátkozrakost. Prodejci obviňují pracovníky marketingu z toho, že... Zobraziť viac
Ocenění podniku je syntézou podnikohospodářských oborů, ve které by se měly skloubit rozsáhlé poznatky podnikové ekonomiky, disciplín zaměřených na trh, daní a vlastních metod oceňování. Oceňování podniku je tedy svým způsobem... Zobraziť viac
