With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society. Zobraziť viac
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line... Zobraziť viac
The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to... Zobraziť viac
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, ... Zobraziť viac
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ... Zobraziť viac
Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership ... Zobraziť viac
Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries... Zobraziť viac
We all negotiate on a daily basis. We negotiate with our spouses, children, parents and friends. We negotiate when we rent an apartment, buy a car, purchase a house and apply for a job. Your ability to negotiate might even be the most ... Zobraziť viac
Sharks are nature s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature s competitive environment... Zobraziť viac
For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, ... Zobraziť viac
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along... Zobraziť viac
A more beautiful way to connect with customers. PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and... Zobraziť viac
Emmy Award-winning international journalist Hala Gorani weaves stories from her time as a globe-trotting anchor and correspondent with her own lifelong search for identity as the daughter of Syrian immigrants. What is it like to have no clear ... Zobraziť viac
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything... Zobraziť viac
Dlaczego ból głowy nie ustępuje po zażyciu aspiryny o wartości jednego centa, ale znika bez śladu, kiedy weźmiemy aspirynę, która kosztuje pięćdziesiąt centów? Dlaczego przepuszczamy pieniądze na wystawny posiłek, ale wycinamy kupony, aby zaoszczędzić dwa Zobraziť viac
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ... Zobraziť viac
Kniha „Síla komunikace a umělecká galerie“ se zabývá tématy a náměty, které dosud nebyly dostatečně studovány a popsány. Autoři zde specificky aplikují... Zobraziť viac
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital... Zobraziť viac
Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style... Zobraziť viac
Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is... Zobraziť viac
