A thought-provoking book considering the influence information and communication technologies are having on our world, from one of the leading figures at the crossover between philosophy, ethics and IT. Zobraziť viac
For 25 years Dan Lyons was a leading tech journalist until the Friday his "Newsweek" boss called. His job? Gone. Fifty years old with two young kids, Lyons was, in a word, screwed. Then an idea hit. For years he'd seen people strike gold in ... Zobraziť viac
The definitive inside story of WeWork, its audacious founder, and the company's epic unraveling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy... Zobraziť viac
The 18th annual edition of the "Epica Book" contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2004/05 Epica awards... Zobraziť viac
The Packaging and Design Templates Sourcebook presents a stunning showcase of 140 new, innovative and classic packaging and paper engineering ideas across a variety of areas... Zobraziť viac
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and... Zobraziť viac
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? ... Zobraziť viac
Network Marketing for Facebook contains the only proven marketing system for direct sales on Facebook, and the only one created by a successful network marketing distributor... Zobraziť viac
From the multi-million copy bestselling author of Thinking Fast and Slow Daniel Kahneman, the co-author of the million-copy bestseller Nudge Cass Sunstein, and the eminent professor and writer on strategic thinking Olivier Sibony, a new book about how to Zobraziť viac
Jordan Belfortimmortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Streetreveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ... Zobraziť viac
A groundbreaking look at why our interactions with others hold the key to success, from the bestselling author of Think Again and Originals ... Zobraziť viac
Whether you want to break into this burgeoning industry, or you simply need to plan an event and don t know where to start, there s something for all would-be event planners in Event Management For Dummies. Packed with tips, ... Zobraziť viac
More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture... Zobraziť viac
The 19th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2005/06 Epica awards... Zobraziť viac
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing.... Zobraziť viac
A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design... Zobraziť viac
56 new projects present the new trends in Lobby Design all over the world. The lobby is a passing place, a transitory space... Zobraziť viac
"Logo Mondo" is a replete, typography and logo collection, reflecting today's urban aesthetic. The collection is a tour de force, brimming with individuality and selected from thousands of entries submitted from hundreds of designers worldwide... Zobraziť viac
Jordan Belfort-immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street -reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing... Zobraziť viac
This book takes all the logos that were in Rockport Publisher's best-seller, "LogoLounge" and collects them in one small, neat, pictorial handbook for easy reference... Zobraziť viac
