The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and Zobraziť viac
Shepherd your firm through its next digital transformation initiative Only 1 in 200 digital transformations finish on time, within budget, and realize the planned benefits. To avoid the same fate, you must understand why so many fail, and some succeed... Zobraziť viac
A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější... Zobraziť viac
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly... Zobraziť viac
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been ... Zobraziť viac
As industries turn increasingly hostile, strong brand-building skills are needed to survive and prosper. In this text managers can discover the value of brand as a strategic asset and a company`s primary source of cmopetitive advantage. Zobraziť viac
Kniha „Síla komunikace a umělecká galerie“ se zabývá tématy a náměty, které dosud nebyly dostatečně studovány a popsány. Autoři zde specificky aplikují... Zobraziť viac
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men... Zobraziť viac
The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ... Zobraziť viac
Gallup Press: From the author of the long-running number 1 bestseller "StrengthsFinder 2.0" comes a landmark study of great... Zobraziť viac
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of... Zobraziť viac
With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 ... Zobraziť viac
The book is intended for a broad academic and professional readership. It will help postgraduate students and participants in requalification courses, doctoral students as well as students in other forms of higher ... Zobraziť viac
Account planning exists for the sole purpose of creating advertising that truly connects with consumers... Zobraziť viac
The book is intended for a broad academic and professional readership. It will help postgraduate students and participants in requalification courses, doctoral students as well as students in other forms of higher ... Zobraziť viac
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition... Zobraziť viac
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital... Zobraziť viac
This astonishing book of alphabets, emblems and logos brings together the editors’ own selection of alphabets and symbols from their two famous previous volumes... Zobraziť viac
Relentless change is a reality. VUCA, an acronym for Volatile, Uncertain, Complex, and Ambiguous, has created challenges for all of us. How do we rise to the challenge?... Zobraziť viac
The very best of the past six years of Seth Godin`s acclaimed blog. 'Seth's Blog' has generated more than 2 million words since the late 1990s, sharing... Zobraziť viac
