Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a... Zobraziť viac
The Packaging and Design Templates Sourcebook presents a stunning showcase of 140 new, innovative and classic packaging and... Zobraziť viac
A new edition of the best-selling business English course by Vicki Hollett. Zobraziť viac
Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy... Zobraziť viac
Thoroughly revised and updated, Marketing Strategy, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, ... Zobraziť viac
Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance... Zobraziť viac
Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end... Zobraziť viac
Network Marketing for Facebook contains the only proven marketing system for direct sales on Facebook, and the only one created by a successful network marketing distributor... Zobraziť viac
Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising... Zobraziť viac
Business Benchmark is a brand new 3 level Business English course for BEC or BULATS exams and can also be used independently of these exams for general Business English courses... Zobraziť viac
Jet propel yourself into the driving seat of a top class web designer. This book sets out the principles and practices of web design. It will help you understand what underpins web structure, design conventions and best practice... Zobraziť viac
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and... Zobraziť viac
The definitive inside story of WeWork, its audacious founder, and the company's epic unraveling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy... Zobraziť viac
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? ... Zobraziť viac
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. Zobraziť viac
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?... Zobraziť viac
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. This is the fifth edition of the pioneering guide ... Zobraziť viac
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ... Zobraziť viac
Jordan Belfort-immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street -reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing... Zobraziť viac
Vydavatel: Random House Business Počet strán: 288 Rozmery: 13.5 x 2.3 x 21.6 cm ISBN: 9781847941268 Formát: mäkká väzba - brožov Zobraziť viac
