From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business... Zobraziť viac
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank... Zobraziť viac
You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills... Zobraziť viac
Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. As it is key to stand out in the services offered in addition to these products... Zobraziť viac
This comprehensive volume seeks out ways in which those who are typically marginalized by, or excluded from, tourism can be brought into the industry in ways that directly benefit them. It addresses the central questions asked... Zobraziť viac
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence... Zobraziť viac
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques... Zobraziť viac
This book takes all the logos that were in Rockport Publisher's best-seller, "LogoLounge" and collects them in one small, neat, pictorial handbook for easy reference... Zobraziť viac
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ... Zobraziť viac
Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ... Zobraziť viac
How to Avoid Legal Pitfalls on Social Media Social media is where your customers are so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it ... Zobraziť viac
Das Marketing moderner Unternehmen hat sich in den letzten Jahren deutlich verändert. Einhellige Meinung ist: Marketing wird immer wichtiger, um erfolgreich am Markt zu bestehen. Die Ausrichtung der unternehmerischen ... Zobraziť viac
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ... Zobraziť viac
Kniha „Síla komunikace a umělecká galerie“ se zabývá tématy a náměty, které dosud nebyly dostatečně studovány a popsány. Autoři zde specificky aplikují... Zobraziť viac
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s... Zobraziť viac
Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners... Zobraziť viac
Ever had a good idea but didn’t know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects. Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big... Zobraziť viac
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service.But set against a tidal wave of... Zobraziť viac
Increasingly today, in every age group, consumers are committing to brands that show good citizenship—from fair employment practices, to social responsibility, to charitable giving... Zobraziť viac
To the moon and back with advertising in the 1960s... Zobraziť viac
