Coming up with fresh ideas for logo jobs can be a very difficult process... Zobraziť viac
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ... Zobraziť viac
The authors of the scientific monograph propose a scheme for effective communication in virtual multicultural collaborative teams in industrial enterprises with an explanation of individual aspects and elements of the scheme. The key topics of ... Zobraziť viac
Pocket Books: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive... Zobraziť viac
How does magic happen? Why is Red Bull so popular, though everyone?everyone!?hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities... Zobraziť viac
In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures? Zobraziť viac
How do you build and sustain a great team? The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered ... Zobraziť viac
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything store’, ... Zobraziť viac
Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners... Zobraziť viac
Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, ... Zobraziť viac
One small idea can ignite a revolution just as a single matchstick can start a fire. One such idea - putting employees first and customers second - sparked a revolution at HCL Technologies, the IT services giant... Zobraziť viac
An introduction for everyone. In this rich, fascinating surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.... Zobraziť viac
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ... Zobraziť viac
The GameStop Short Squeeze and the Ragtag Group of Amateur Traders that Brought Wall Street to its Knees. Bestselling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and... Zobraziť viac
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques... Zobraziť viac
To the moon and back with advertising in the 1960s... Zobraziť viac
Již čtvrté vydání úspěšné knížky se věnuje všemu podstatnému, co je třeba znát k sestavení účinného reklamního textu pro inzeráty, letáky a katalogy, reklamu na internetu, televizní a rozhlasovou reklamu a venkovní reklamu. Nové vydání publikace.. Zobraziť viac
Rozsáhlá a exaktními statistickými údaji podpořená studie o podobách moderního marketingu. Kleinová ve čtyřech oddílech své práce (Bez prostoru, Bez volby, Bez práce, Bez loga) demaskuje praktiky soudobého reklamního průmyslu, ukazuje, jak ve 20. století. Zobraziť viac
Publikace je určena: marketingovým pracovníkům, kterým poskytne detailní, systematicky uspořádané informace o tom, jak... Zobraziť viac
Dne 1. 1. 2021 nabyde účinnosti rozsáhlá novela zákona o obchodních korporacích (zákon č. 33/2020 Sb.). Tím se úprava společnosti s ručením omezeným dočká zcela zásadních změn... Zobraziť viac
