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The New Rules of Marketing and PR

The New Rules of Marketing and PR

David Meerman Scott, John Wiley & Sons (2020)
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly... Zobraziť viac

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Media Life

Media Life

Research consistently shows how through the years more of our time gets spent using media, how multitasking our media has become a regular feature of everyday life, and that consuming media for most people increasingly takes place alongside producing... Zobraziť viac

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Adam Smith

Adam Smith

Gavin Kennedy, (2010)

This book presents the authentic Adam Smith and explores his underlying approach and radical thinking, aiming to re-establish his original intentions. The book provides a crucial reminder of how relevant Adam Smith was in his own time, and how relevant... Zobraziť viac

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Business Vocabulary in Use - Intermediate (2nd Edition)

Business Vocabulary in Use - Intermediate (2nd Edition)

Business Vocabulary in Use Intermediate is for students and professionals looking to expand their business vocabulary... Zobraziť viac

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International Financial Statement Analysis

International Financial Statement Analysis

International Financial Statement Analysis provides the most up-to-date detail for the successful assessment of company performance and financial position regardless of country of origin. The seasoned experts at the CFA Institute offer readers ... Zobraziť viac

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1000 řešení č. 1-2 / 2026 - Pomocní mzdové účetní

1000 řešení č. 1-2 / 2026 - Pomocní mzdové účetní

, Poradce s.r.o. (2026)
dupl

Publikace je členěná do kapitol Pomocník mzdové účetní s účinnosti od 1. 1. 2026, Cestovní náhrady – nově... Zobraziť viac

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Mission Economy

Mission Economy

Mariana Mazzucato, Penguin Books (2021)
A Moonshot Guide to Changing Capitalism

The extraordinary efforts that took mankind to the moon 50 years ago were more than a scientific feat of aeronautics. They required new forms of collaboration between the public sector (notably, NASA) and private companies. This book asks: what if the sam Zobraziť viac

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The Asshole Survival Guide

The Asshole Survival Guide

If you're feeling stressed out, overtaxed, under-appreciated, bullied, or abused because you work with a jerk, learn how to avoid, outwit, and disarm assholes—today. Equally useful and entertaining, The Asshole Survival Guide delivers a cogent... Zobraziť viac

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Key Performance Indicators

Key Performance Indicators

David Parmenter, John Wiley & Sons (2007)
Developing, Implementing,and Using Winning KPIs

Breathtaking in its simplicity and profound in its impact, Key Performance Indicators (KPI) distills the balanced scorecard process into twelve logical steps, equipping users with an implementation resource kit that includes questionnaires, ... Zobraziť viac

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The Business of Design

The Business of Design

Keith Granet, Princeton Architectural Press (2021)
Balancing Creativity and Profitability

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped... Zobraziť viac

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All You Need to Know about the Music Business

All You Need to Know about the Music Business

This revised and updated edition provides crucial information on the industry's adaptations to today's technological advances and uncertain economy... Zobraziť viac

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Big Data

Big Data

Kenneth Cukier, Viktor Mayer-Schönberger, John Murray (2013)
A Revolution That Will Transform How We Live, Work and Think

A New York Times bestseller. Longlisted for the Financial Times/Goldman Sachs Business Book of the Year Award. Zobraziť viac

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Principles of Corporate Finance

Principles of Corporate Finance

The integrated solutions for Brealey's Principles of Corporate Finance have been specifically designed to help improve student performance, meaning that students are prepared for class and can successfully solve problems and analyse the results... Zobraziť viac

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The Economics of Money, Banking and Financial Markets

The Economics of Money, Banking and Financial Markets

Were you looking for the book with access to MyEconLab? This product is the book alone, and does NOT come with access to MyEconLab. If you need access to the MyLab as well, and save money on this brilliant resource... Zobraziť viac

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Alchemy

Alchemy

Rory Sutherland, WH Allen (2019)
The Surprising Power of Ideas That Don't Make Sense

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part... Zobraziť viac

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The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution

The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution

Jim Simons is the greatest moneymaker in modern financial history. His record bests those of legendary investors, including Warren Buffett, George Soros and Ray Dalio. Yet Simons and his strategies are shrouded in mystery. The financial industry... Zobraziť viac

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International Financial Statement Analysis

International Financial Statement Analysis

This title offers up-to-date information on using financial statement analysis to successfully assess company performance, from the seasoned experts at the CFA Institute. Designed to help investment professionals and ... Zobraziť viac

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Rebel Talent

Rebel Talent

Francesca Gino, Pan Macmillan (2018)
Why It Pays to Break the Rules at Work and in Life

In Rebel Talent, award-winning Harvard Business School professor and behavioural scientist Francesca Gino shows us why happiest and most successful among us are those who break the rules and how we can all do it more... Zobraziť viac

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The Birth of Korean Cool

The Birth of Korean Cool

Euny Hong, Simon & Schuster (2014)
How One Nation is Conquering the World Through Pop Culture

How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and ... Zobraziť viac

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