Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ... Zobraziť viac
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, ... Zobraziť viac
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ... Zobraziť viac
Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is, what makes a good service and why... Zobraziť viac
Through an integrative framework developed by the authors and drawn from international political economy and corporate strategy literature, this book examines the interface between public policy and corporate strategy... Zobraziť viac
As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes ... Zobraziť viac
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and modern organisational practice with practical and often surprising advice to help executives build... Zobraziť viac
The world of startups is more competitive than ever: what will make yours stand out from the crowd? Shortcut Your Startup has the answers you need. Star entrepreneurs Courtney and Carter Reum have invested in such global successes as Lyft, ... Zobraziť viac
In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, ... Zobraziť viac
Safe thinking is everywhere. It defines our everyday routines, work habits and ideas. There’s just one problem with it: in a world of constant change, it ultimately lets us down... Zobraziť viac
From the New York Times bestselling author of Great by Choice comes an authoritative, practical guide to individual performance - based on analysis from an exhaustive, groundbreaking study... Zobraziť viac
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own... Zobraziť viac
Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remar Zobraziť viac
In "Nineteen eighty-four", one of the 20th century's great myth-makers takes a cold look at the future... Zobraziť viac
Rarely has one economy asserted itself as swiftly-and as aggressively-as the entity we now know as Silicon Valley. Built with a seemingly permanent culture of reinvention, Silicon Valley does not fight change; it embraces it, and now powers ... Zobraziť viac
The way we manage organizations seems increasingly out of date. Survey after survey shows that a majority of employees feel disengaged from their companies. The epidemic of organizational disillusionment goes way beyond Corporate America-teachers, ... Zobraziť viac
Inspiration for Innovation helps you to become a successful innovator. It offers practical insights, tips and tools and teaches you how to innovate. With 101 columns, this book inspires, confronts and surprises everyone who is looking for ... Zobraziť viac
The present-day business world is competitive, complex, and interconnected. Organizations must innovate to survive. Innovation is an expensive exercise and needs smart people to work on it, those that are not always within your organization... Zobraziť viac
An indispensable roadmap and a refreshingly optimistic take on our economic future: Award-winning New Yorker staff writer and brilliant creator of NPR's Planet Money shows us how the 21st century economic paradigm offers unprecedented... Zobraziť viac
In this urgent and timely book, the man the Daily Telegraph calls "the sage of the credit crunch" shows that although the downturn is global, the complacency of the British government towards the huge... Zobraziť viac
