How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears... Zobraziť viac
Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world... Zobraziť viac
Cílem publikace je seznámit čtenáře s dopady globální finanční krize na regulaci, risk management a ekonomický kapitál finančních institucí. Ve čtyřech kapitolách jsou diskutovány teoretické i praktické aspekty této problematiky... Zobraziť viac
A forward-thinking manifesto from three Stanford professors which reveals how big tech’s obsession with optimization and efficiency has sacrificed fundamental human values and... Zobraziť viac
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. Zobraziť viac
"Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user... Zobraziť viac
The world is not a level playing field, but no matter where you are starting from, you already have what it takes to stand out: your Unfair Advantage... Zobraziť viac
In TAXTOPIA a rogue accountant breaks ranks to share his journey from clueless naïf to skilled tax consultant -and in doing so blows the lid on the murky world of making the tax burdens of the ultra-wealthy disappear... Zobraziť viac
Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings ... Zobraziť viac
In 2016, one of the giants of modern journalism fell: Gawker Media, infamous for saying what other outlets wouldn't say, was sued for publishing Hulk Hogan's sex tape, lost the case and went bust... Zobraziť viac
From ruined towns on the edge of Siberia, to Bond-villain lairs in Knightsbridge and Manhattan, something has gone wrong with the workings of the world. Once upon a time, if an official stole money, there wasn't much he could do with it... Zobraziť viac
Timing is everything. But we don't know much about timing itself. Timing, it's often assumed, is an art; in When, Pink shows that timing is in fact a science. Drawing on a rich trove of research from psychology, biology and economics, ... Zobraziť viac
A comprehensive look at the enormous growth and evolution of distressed debt markets, corporate bankruptcy, and credit risk models... Zobraziť viac
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. Zobraziť viac
Key Performance Indicators provides an in-depth look athow KPIs can be most effectively used to assess and driveorganizational performance. Now in its third edition, thisbestselling guide provides a model for simplifying KPIs andavoiding ... Zobraziť viac
The full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by the prize-winning journalist who first broke the story and pursued it to the end, ... Zobraziť viac
Vydavatel: How To Books Počet strán: 160 Rozmery: 1.5 x 17.2 x 24.5 cm ISBN: 9781845283698 Formát: mäkká väzba - brožovaná (Pape Zobraziť viac
"A must-read for anyone interested in the realities of modern entrepreneurship".( Eric Ries, author ofThe Lean Startup). Zobraziť viac
The Millionaire Master Plan is a unique and fresh approach as to how individuals can not only get a sense of where they stand on the spectrum of personal wealth, but more importantly, ... Zobraziť viac
John Wiley & Sons: In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to... Zobraziť viac
