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The Product Book

How to Become a Great Product Manager


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Viac o knihe The Product Book (Carlos Gonzalez de Villaumbrosia, Josh Anon)

"Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!

Rok vydania: 2017 ISBN: 0998973815 Rozmer: 150×230 mm Počet strán: 314 Väzba: brožovaná Jazyk: angličtina

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