The Art of War has been a source of great strategical inspiration throughout the ages. Focusing on military strategy, psychology and tactics, each section concentrates on a different facet of warfare and draws out important themes such as communication... Zobraziť viac
Get your money's worth from your SAP ERP Financials system! From basic accounting to reporting, navigate SAP's diverse and... Zobraziť viac
The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success... Zobraziť viac
56 new projects present the new trends in Lobby Design all over the world. The lobby is a passing place, a transitory space... Zobraziť viac
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today... Zobraziť viac
There is a bewildering array of choices facing all managers, whether newly appointed or experienced business hands. No matter how much experience you have, everyone can make mistakes. "The Ultimate Book of Business Skills" points the way for anyone in... Zobraziť viac
This standard-setting manual draws on the twenty-eight-year expertise the Center for Creative Leadership brings to the subject to give HR managers, consultants, and systems designers the big-picture guidance they need to determine if 360-degree... Zobraziť viac
If politicians want to be reelected or see their party reelected at the end of their term, why would they impose unpopular policies? Susan Stokes develops a model of policy switches and tests it with statistical and qualitative data from Latin American... Zobraziť viac
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us... Zobraziť viac
Rockport Publishers Inc.: This book takes all the logos that were in Rockport Publisher's best-seller, "LogoLounge" and... Zobraziť viac
"The Google Story" is the entertaining and definitive account of the most compelling innovation since the creation of the internet... Zobraziť viac
Celkem 1000 prací od stovky světových grafiků z 18 zemí přináší úplný přehled současné typografie a designu. <p>This... Zobraziť viac
The 19th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2005/06 Epica awards... Zobraziť viac
<i>Business Benchmark</i> is a brand new 3 level Business English course for BEC or BULATS exams and can also be used independently of these exams for general Business English courses... Zobraziť viac
Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today's turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result... Zobraziť viac
Part of the Greatest Hits series, this is an essential resource which utilizes a effective dual approach to mastering the best ideas of modern marketing ... Zobraziť viac
Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right... Zobraziť viac
Phaidon Press: More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form... Zobraziť viac
A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design... Zobraziť viac
