Májová knižná akcia už od 1,90 €, klikni tu =>

Influence Empire - prečítaná (bazár kníh)

výborný stav = prečítaná kniha bez poškodenia


🌴 Posledný kus na sklade, posielame ihneď.
6,50€

📚Nová za 10,90€ Zobraziť novú knihu

In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.

Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.

Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence.

In this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.

Rok vydania: 2023 Rozmer: 129×198 mm Počet strán: 256 Väzba: brožovaná Jazyk: angličtina

Zaradené v kategóriách