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Viac o knihe Logos Redesigned (David E. Carter)
HarperCollins: Paperback. Pub Date: 2005 07 Pages: 192 in Publisher: Harper Design A company's logo is the most important component of its and identity So why would a company ever change its logo Because things change - the competition. the times. even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium. David E. Carter shows 200 corporate logo changes. and then discusses each. You'll see everything from minor evolutionary changes to complete revolutionary changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes - where a new corporate name has been adopted - are also included in this book. Packed with case studies on logo redesign. it features companies both large and small. and from a diverse array of industries - global f...
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Rok vydania:
2005ISBN:
0060748052Počet strán:
200Väzba:
pevnáJazyk: angličtina
