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Viac o knihe Chaotics (Philip Kotler)
Chaotics presents a revolutionary set of guidelines designed to help businesses:
- detect sources of turbulence
- prepare scenarios
- predict resulting vulnerabilities and opportunities
- develop responses to ensure long-term resilience and success
- avoid risk while advancing the interests of the company
- build flexibility into the balance sheet
- price strategically
- adjust products to meet new customer values
Rok vydania:
2009ISBN:
9780814415214Jazyk: angličtina
