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Chaotics

The Business of Managing and Marketing in the Age of Turbulence

Philip KotlerAmacom (2009)

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25,00€

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Chaotics presents a revolutionary set of guidelines designed to help businesses:

- detect sources of turbulence
- prepare scenarios
- predict resulting vulnerabilities and opportunities
- develop responses to ensure long-term resilience and success
- avoid risk while advancing the interests of the company
- build flexibility into the balance sheet
- price strategically
- adjust products to meet new customer values

Recenzie a kritiky

Rok vydania: 2009 ISBN: 9780814415214 Jazyk: angličtina

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