Nové, dvanácté vydání nejuznávanější učebnice marketingového řízení je považováno za nejlepší vydání této "bible"... Zobraziť viac
Die Digitalisierung macht auch vor dem Marketing nicht halt. Philip Kotler erklärt, wie Marketingtreibende digitale Technologien nutzen können, um ihre Kampagnen noch schlagkräftiger zu gestalten. Marketing 5.0 widmet sich erstmals unter anderem... Zobraziť viac
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge... Zobraziť viac
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Zobraziť viac
A revolutionary new system for generating the next big marketing ideas and opportunities... Zobraziť viac
Chaotics presents a revolutionary set of guidelines designed to help businesses... Zobraziť viac
Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy... Zobraziť viac
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each... Zobraziť viac
