Goal Directed Project Management (GDPM) is a unique methodology that has been developed and refined by the authors over a period of more than 20... Zobraziť viac
The world is more digitally connected than ever before and, with this connectivity, comes vulnerability. This book will equip you with all the skills and insights you need to understand cyber security and kickstart a prosperous career. Confident... Zobraziť viac
Gain essential skills for career development and craft a winning business plan to secure the support you need with this one-stop guide to producing the most professional and convincing plans possible. Zobraziť viac
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets. Zobraziť viac
Discover the skills and insights you need to accurately and efficiently interpret data, improving your influence and decision-making at work Zobraziť viac
Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then this is the book for you. How to Manage Projects explains the... Zobraziť viac
Better communication skills will have a direct impact on your career development. Improve Your Communication Skills is your practical guide to effective communication in business. This fully updated 7th edition now features a handy self-assessment... Zobraziť viac
HR metrics and organizational people-related data are an invaluable source of information from which to identify trends and patterns in order to make effective business decisions. But HR practitioners often lack the statistical and analytical... Zobraziť viac
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts... Zobraziť viac
Effective supplier relationship management enables organizations to unlock value from their supply base and reap tangible benefits. With practical tips and a proven approach, this is the guide to understanding how to maximize the potential of suppliers... Zobraziť viac
Understand how to integrate eNegotiation and eSourcing into your procurement strategy with examples of successful implementation from Maersk. Zobraziť viac
News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as little as 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions and ... Zobraziť viac
As modern warehouses continue to capitalize on cutting-edge technologies to maximize their role in the supply chain, understand how to successfully manage these warehouses with this bestselling book. The fifth edition of Warehouse Management is fully... Zobraziť viac
Fundamentals of Risk Management provides a comprehensive introduction to enterprise risk for students and risk professionals, with tools and tips, expert insights and coverage of key developments in an ever-evolving field. Effective enterprise risk... Zobraziť viac
The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical. Whether you're launching your first AI ... Zobraziť viac
How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a Zobraziť viac
Learn how to navigate the bullies, manipulators and complainers who drive you mad. With example dialogue and techniques, it will help you navigate tricky situations and keep your cool. By understanding the motives and individual behaviours of... Zobraziť viac
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities... Zobraziť viac
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students... Zobraziť viac
Gain essential skills for career development with practical advice on how to manage performance, deal with difficult people and inspire a successful team. Zobraziť viac
