Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative. With a lively, energetic and practical approach... Zobraziť viac
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results. This is where marketing effectiveness comes in. Contrary to popular... Zobraziť viac
The business case for sustainability is clear and organizations are responding to the imperative to act. But with 50-70% of the change needed involving the supply base, procurement and supply chain functions are critical to success. Sustainable... Zobraziť viac
Explore the applications, opportunities and considerations of AI for business and unlock value and growth for your organization. Zobraziť viac
A high-performing and cohesive leadership team is essential for organizational success... Zobraziť viac
Projects and work environments are becoming increasingly complex, with more stakeholders, dispersed teams and an unprecedented rate of technological change... Zobraziť viac
Inspiring communication can make the difference between poor performance and exceptional results. This is why CEOs and HR professionals now believe that the ability to understand, motivate and inspire others is ... Zobraziť viac
Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals. Zobraziť viac
Teams need to be happy to thrive. But this can only happen when leaders step up to create an inclusive culture that prioritizes employee wellbeing and satisfaction. Unlocking Happiness at Work draws upon original research and first-hand research to... Zobraziť viac
Streaming didn't just change what we watch. It changed who holds the power in entertainment. Streaming Wars reveals how platforms like Netflix, Disney+, Apple TV+, SpStreaming Wars reveals how platforms like Netflix, Disney+, Apple TV+, Spotify and... Zobraziť viac
Studies show that 80% of us are increasingly pressured to be productive rather than creative at work. Sparking Success uncovers the importance of creativity as a tool for innovation and demonstrates how it can be a driving factor for success... Zobraziť viac
How can individuals and organizations understand and measure mental toughness to deal with stress and challenge, and so improve performance? This fully updated third edition of Developing Mental Toughness provides the answers to unlock this potential... Zobraziť viac
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to... Zobraziť viac
This completely updated and revised edition of the bestselling book in its field helps you to understand the basic legal principles applied in England and Wales that impact on your work in sales and marketing. We'll give you the confidence to make... Zobraziť viac
Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods. Zobraziť viac
Does your cover letter have the X factor? How can you make sure that it communicates what employers really want? Ultimate Cover Letters, from best-selling author and careers expert Martin John Yate, describes how to write the very best cover letters,... Zobraziť viac
Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural ... Zobraziť viac
Accounting for Non-Accountants guides non-specialists through the fundamental principles of accounting and finance. This book presents key, and often complex, concepts in a simple and understandable way designed to be accessible to those with little or... Zobraziť viac
Don't just be a good manager... be an even better one. For current and aspiring managers alike, this bestselling handbook from expert author Michael Armstrong provides a whistle-stop tour of the skills and techniques you need to succeed... Zobraziť viac
Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural ... Zobraziť viac
