Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To... Zobraziť viac
From accountant to zoologist, this new edition of The A-Z of Careers & Jobs offers detailed insights into more than 300 career areas. For those looking for their first job after school or university, or for anyone considering a change of career,... Zobraziť viac
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the... Zobraziť viac
Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit... Zobraziť viac
Winning CVs and Cover Letters for Every Type of Job... Zobraziť viac
A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers... Zobraziť viac
Assistants and administrators are the backbone of every organization. Discover how to innovate and thrive in this vital sector with The Modern-Day Assistant. As technology and disruption continue to reshape the business world, the responsibilities and... Zobraziť viac
Gain essential skills for career development with practical advice on how to manage performance, deal with difficult people and inspire a successful team. Zobraziť viac
Learn how to navigate the bullies, manipulators and complainers who drive you mad. With example dialogue and techniques, it will help you navigate tricky situations and keep your cool. By understanding the motives and individual behaviours of... Zobraziť viac
Lead a more fulfilling work life with 52 inspiring insights for improving your wellbeing throughout the year. Zobraziť viac
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide... Zobraziť viac
Learn how to enhance workforce performance, strengthen workforce retention and better your leadership by cultivating and expanding on your company's culture with The Power of Company Culture... Zobraziť viac
Projects and work environments are becoming increasingly complex, with more stakeholders, dispersed teams and an unprecedented rate of technological change... Zobraziť viac
A high-performing and cohesive leadership team is essential for organizational success... Zobraziť viac
Successfully design and implement a robust, ethical and environmentally sustainable sourcing strategy to improve business margins and provide a competitive advantage. Zobraziť viac
The business case for sustainability is clear and organizations are responding to the imperative to act. But with 50-70% of the change needed involving the supply base, procurement and supply chain functions are critical to success. Sustainable... Zobraziť viac
Explore the applications, opportunities and considerations of AI for business and unlock value and growth for your organization. Zobraziť viac
An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an... Zobraziť viac
Develop Your Leadership Skills is John Adair\'s most accessible title on leadership. Full of exercises and checklists, it will boost your confidence levels and guide and inspire anyone on their journey to becoming a leader of excellence.Acknowledged as... Zobraziť viac
Life presents us with a steady stream of decisions that we have to make. So, like it or not, we need to practice this skill every day - at work, at home, and in every aspect of our lives... Zobraziť viac
