Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valleys most respected and experienced entrepreneurs, offers essential advice on building and running a startuppractical wisdom for managing the toughest problems business school doesn... Zobraziť viac
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the... Zobraziť viac
Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hook... Zobraziť viac
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a... Zobraziť viac
Internationally bestselling author Thomas Erikson has helped changed how the world thinks about behavior using a simple 4-color behavior analysis system. In Surrounded by Bad Bosses he applies that same system to revolutionize the workplace.Everyone... Zobraziť viac
Leadership | (verb) | lead*er*ship: Helping others arrive at an end result they could not achieve on their own. Whether you've led for years or are new to the role, being a leader is a responsibility that doesn't come with instructions. ... Zobraziť viac
Jordan Belfortimmortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Streetreveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ... Zobraziť viac
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite ... Zobraziť viac
The fifth edition of Management and the Arts discusses the theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group... Zobraziť viac
The self-publishing queen started this conversation four years ago with Girl Code, her ode to women and their power, a book so successful that it has been translated in seven languages and continues to make a major impact on the world. Girl On Fire... Zobraziť viac
How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears... Zobraziť viac
Henry Kissinger analyses how six extraordinary leaders he has known have shaped their countries and the world... Zobraziť viac
Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world... Zobraziť viac
História puzzle siaha do osemnásteho storočia a za jeho zrodom stojí anglický rytec a kartograf John... Zobraziť viac
Je to jeden z nejvíce fascinujících příběhů o úspěchu ve světě techniky: Škoda spojuje tradici sto let staré značky automobilů s moderní image automobilového koncernu s globální působností. Cesta ilustrovaná četnými fotografiemi... Zobraziť viac
A book about complexity and work - and about how to deal productively with both. A condensed introduction to the theory and practice of organizational high performance. A manifesto for contemporary leadership and profound transformation in organizations o Zobraziť viac
Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide... Zobraziť viac
Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W.Chan Kim and Renee Mauborgne... Zobraziť viac
Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked... Zobraziť viac
Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the... Zobraziť viac
