Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from John Hoerner, who has over 50 years' experience as a retailer... Zobraziť viac
W&N: Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam... Zobraziť viac
Der Weg an die Spitze ist steinig und schwer? Nicht mit Jim Collins! Der Management-Vordenker macht sieben Schlüsselfaktoren aus, durch die gute Unternehmen zu Spitzenunternehmen wurden... Zobraziť viac
With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies ... Zobraziť viac
Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries.... Zobraziť viac
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate... Zobraziť viac
The world’s largest and most profitable companies – including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola – have used Six Sigma to achieve breathtaking improvements in business performance, ... Zobraziť viac
New Insights into Business is an intermediate to upper-intermediate course for adult learners of Business English. It provides an authentic framework for developing an understanding of key areas of contemporary business... Zobraziť viac
Prepare your students for the world of business with the <i>Intelligent Business Course Book</i>. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus... Zobraziť viac
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Zobraziť viac
The second edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research... Zobraziť viac
What is international business? How serious are multinational enterprises about corporate responsibility? How does a gearbox... Zobraziť viac
