The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ... Zobraziť viac
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ... Zobraziť viac
The New York Times bestseller, which has become a must-have for women in business, is now revised and updated in celebration of its 10th anniversary. Internationally recognized executive coach ... Zobraziť viac
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of... Zobraziť viac
A Profile Business Classic edition of one of the most important and critically acclaimed books on strategy ever written. When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, ... Zobraziť viac
An enthralling historical narrative filled with critical leadership insights, Forged in Crisis, by celebrated Harvard Business School historian Nancy Koehn, spotlights five masters of crisis... Zobraziť viac
Transform your career or your business with these simple tips and tricks to make virtual working easier than ever before - office no longer required... Zobraziť viac
**THE SUNDAY TIMES BUSINESS BESTSELLER** Voted the EMBRACING CHANGE BOOK OF THE YEAR at the BUSINESS BOOK AWARDS When the winds of change blow, some build a wall and others build a windmill... Zobraziť viac
Meetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards... Zobraziť viac
Nová publikace pro manažery kvality, interní auditory, externí poradce v systémech managementu a pro ty, kteří se zabývají systémy managementu ve firmě... Zobraziť viac
The New Political Capitalism bridges the gap between the reality of the relationship between politics and business, and the lack of familiarity of the business community, even at the most senior levels, with political thinking... Zobraziť viac
In today's competitive business landscape, the art of communication is more important than ever. It's essential to develop a deep awareness of not only what we say, but also how we deliver it, resulting in a message that is both credible and incredibly... Zobraziť viac
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world... Zobraziť viac
'Powerful and perceptive . . .belongs on the shelves - and in the hearts and minds - of leaders everywhere' - Daniel H. Pink, bestselling author of To Sell is Human From Kim Scott, author of the revolutionary New York Times bestseller Radical Candor, come Zobraziť viac
For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers... Zobraziť viac
One of the Financial Times' best books of 2021 In this compelling journey through twenty-six countries, Simon Mundy traces how the struggle to respond to the climate crisis is rapidly reshaping... Zobraziť viac
The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem... Zobraziť viac
How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers... Zobraziť viac
Most of us face the same questions every day: What do I want? How can I get it? How can I live more happily and work more efficiently? ... Zobraziť viac
Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity... Zobraziť viac
