Autor shrnuje moderní, aktuální poznatky z této relativně nové marketingové disciplíny... Zobraziť viac
A Profile Business Classic edition of one of the most important and critically acclaimed books on strategy ever written. When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, ... Zobraziť viac
The New York Times bestseller, which has become a must-have for women in business, is now revised and updated in celebration of its 10th anniversary. Internationally recognized executive coach ... Zobraziť viac
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ... Zobraziť viac
So you want to publish a magazine? This is your guide. It will show you how to take your concept from idea to proper publication, step-by-step... Zobraziť viac
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of... Zobraziť viac
The latest edition of the communication guide that has sold more than 1,000,000 copies An enlightening look at how peaceful communication can create compassionate connections with family, friends, and other acquaintances, this international ... Zobraziť viac
Why do members of Al Qaeda have to submit travel and expense reports? How do you create incentives for policemen, or priests? What are managers good for... Zobraziť viac
A new illustrated edition of Sun Tzu's classic ancient Chinese meditation on military strategy and human psychology, with a new commentary that highlight its continued relevance for modern readers... Zobraziť viac
'The astoundingly well reported and beautifully told story of the downfall of what was once a great American company... Zobraziť viac
The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem... Zobraziť viac
One of the Financial Times' best books of 2021 In this compelling journey through twenty-six countries, Simon Mundy traces how the struggle to respond to the climate crisis is rapidly reshaping... Zobraziť viac
It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods... Zobraziť viac
How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers... Zobraziť viac
Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity... Zobraziť viac
Most of us face the same questions every day: What do I want? How can I get it? How can I live more happily and work more efficiently? ... Zobraziť viac
The world's leading chefs offer inspiration, advice, and life lessons from both in and out of the kitchen... Zobraziť viac
James Burstall runs one of the most successful TV production companies in the UK. But during his tenure at Argonon he has had to deal with a variety of existential crises... Zobraziť viac
Ditch your day job or set up your side project with this ultimate guide to starting and running your own creative business... Zobraziť viac
Your hard work is paying off. You are doing well in your field. But there is something standing between you and the next level of achievement. That something may just be one of your own annoying habits.Perhaps one small flaw... Zobraziť viac
