Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, style and... Zobraziť viac
There are 17 ingredients in a typical tube of toothpaste, from titanium dioxide to xanthum gum, and that's not counting the tube. Everything had to come from somewhere and someone had to bring it all together... Zobraziť viac
What was history's biggest empire? Or the tallest building of the ancient world? What was the average life expectancy in medieval Byzantium? The average wage in Old Kingdom Egypt? Where did scientific writing first emerge? ... Zobraziť viac
Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are... Zobraziť viac
All organizations have a culture, whether they acknowledge it or not, and whether it's helping or hindering them... Zobraziť viac
We are surrounded by feedback, whether we're being asked to like, rate or otherwise comment on products, services or even people. At work, the right kind of feedback delivered at the right time and in the right way can help us all to learn and improve... Zobraziť viac
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ... Zobraziť viac
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ... Zobraziť viac
Technology moves fast - so where will it have taken us by 2050? How will it affect the way we live? And how far are we willing to let it go? In Megatech, distinguished scientists, industry leaders, star academics and... Zobraziť viac
Who doesn't love a good museum? Whether grand and impressive, or irreverent and amusing, museums are places to lose - and find - ourselves, palaces of the imagination. And they have long been sources of inspiration to the most creative among us... Zobraziť viac
Welcome to Writing with Style, an elegant survey of the principles available for writing better prose. By adopting some tried and tested tools and techniques, you too can learn how to inform, persuade and entertain when you write... Zobraziť viac
'Outstanding...This book is superb.' Robert B Cialdini, bestselling author of InfluenceTo be successful at work you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Not just those ... Zobraziť viac
The first quarter of the new century has seen developments in technology, monetary policy and the management of large companies that have transformed personal savings and investment around the world... Zobraziť viac
It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods... Zobraziť viac
Technology moves fast - so where will it have taken us by 2050? How will it affect the way we live? And how far are we willing to let it go? In Megatech, distinguished scientists, industry leaders, ... Zobraziť viac
The euro was supposed to create an unbreakable bond between the nations and people of Europe. But when the debt crisis struck, the flaws of the half-built currency has brought the EU close to breaking point after decades of post-war integration... Zobraziť viac
